ABCUL to Unveil Refreshed Brand and Engagement Platform in April

Tuesday 17 March 2026

ABCUL will unveil a refreshed brand identity and outline plans for the next chapter of the Association at a special member event taking place on Tuesday 14 April following its Annual General Meeting.

After the AGM, members will be invited to a dedicated afternoon session where ABCUL Chief Executive, Matt Bland will outline the next chapter for the Association and what it means for credit unions across the movement. Those attending will be given an exclusive first look at ABCUL’s new brand identity.

“This refreshed identity signals more than a visual change,” says Matt Bland. “It represents ABCUL’s ambition to strengthen influence, improve member support and ensure the Association is positioned to champion the sector effectively in a rapidly evolving policy and regulatory landscape.”

Members attending will also hear more about the recently announced ABCUL Affiliate Programme, designed to strengthen collaboration with trusted partners who can support credit unions and the wider movement. The event will also see the launch of ABCUL’s new digital engagement platform, which will become the primary way members access Association content from 14 April.

Matt continued: “These developments sit within our wider plans to ensure ABCUL is better connected with the movement and equipped to support credit unions as the financial services landscape evolves. From digital engagement to emerging technologies such as AI, we want to ensure the sector is ready to adapt and take advantage of new opportunities while continuing to serve members and communities effectively.”

ABCUL has also announced that The Co-operative Bank will be the official sponsor of the event, with representatives from the Bank attending on the day. The Bank’s support reflects the strength of partnership across the co-operative and credit union movement.

Jennifer Bolton, Relationship Manager at The Co-operative Bank said: “We are proud to be sponsoring the ABCUL event next month. At The Co-operative Bank, we believe that banking isn’t just about transactions – it’s about people, principles and progress. Like you, we’re committed to ethical banking, financial inclusion and supporting the communities we serve We always have and always will be a key champion and supporter of Credit Unions”.

To learn more about The Co-operative Bank’s services and its support for credit unions, please see the information document.