ABCUL Collaborates with CUTV to Shine a Spotlight on the Sector

Friday 2 May 2025

In a move to boost the visibility of credit unions across the country, ABCUL is proud to announce a new collaboration with CreditUnion.TV (CUTV), a multimedia platform dedicated to celebrating and championing the credit union movement.

CUTV’s mission is to amplify the work and voices of credit unions through high-impact video content, engaging podcasts, and targeted social media campaigns. The platform aims to connect with both current and future members by spotlighting the values, impact, and stories of credit unions from across the country.

To support this initiative, CUTV is offering an exclusive subscription rate for all ABCUL-member credit unions — a unique opportunity to enhance digital outreach and community engagement.

Liam Boyle, founder of CUTV, digital marketing agency, 17three and Director at Capital Credit Union, expressed his excitement about the collaboration: “For over 13 years, I’ve been a proud member of Capital Credit Union in Edinburgh. It’s played a huge role in my life—from helping me secure my first mortgage to making my forever home a reality. I’ve always believed in the power of credit unions, not just as a financial service but as a community-driven movement that puts people first.

“Now, with CUTV my mission is clear: to support credit unions across the country in its digital transformation. More importantly, I want to help them engage with the next generation of members, ensuring that credit unions remain as relevant and impactful in the future as they have been for me.”

Debbie Smith Hands, ABCUL’s Head of Member Engagement, also shared her enthusiasm: “We’re delighted to partner with CUTV in this exciting new venture. It’s an incredible platform for credit unions to showcase their impact, tell their stories, and inspire a wider audience. We believe this partnership will empower our members to amplify their reach and build stronger connections within their communities.”