Students Redesign Branding for Scottish Universities Community Bank

Friday 5 April 2024

Scottish Universities Community Bank is the new trading name for the First Scottish University Credit Union Ltd, as recently unveiled by the Board and staff.

The credit union expressed that the new trading name and branding logo better “reflects our expanded common bond covering all universities and further education colleges in Scotland. Scottish Universities Community Bank is a more modern description of our ethos and services to our members”.

The new branding was the result of a competition run with Heriot-Watt University second-year Fashion Branding & Promotions students as well as Communication Design students from around the globe. The best brand logo prize was won by a team of four students from Heriot-Watt’s Dubai Campus and the credit union has since adopted their entry as its new logo.

“The opportunity to design the new logo and brand attributes for the rebranded Scottish Universities Community Bank, was a great challenge for our students.” Said Dr Euan Winton, Assistant Professor of Design, Heriot-Watt University.

Dr Winton continued: “All the students from our second year Fashion Branding and Promotions, and Communication Design programmes took part and they provided a diverse range of high quality propositions. It was a fantastic experience for the students and a wonderful outcome for SUCB who through their generous awards showed how much they really valued our students’ output.”

Furthermore, newly appointed Scottish Universities Community Bank Chairperson, Doug Veitch said: “Many thanks to our student competitors for some great ideas and designs developing our community spirit and member focused banking. With our new modern branding, dynamic business plan and refreshed Board of Directors the Scottish Universities Community Bank’s strategy is to grow our membership and services across our common bond”.