South Manchester Credit Union launches social media campaign

Tuesday 23 January 2024

Zync Digital and South Manchester Credit Union joined forces this week, to raise awareness of the credit union sector via popular social media account, One Minute Briefs.

One Minute Briefs is the brainchild of the Bank of Creativity, a digital agency that promotes brands and causes by challenging their creative online community of designers, copywriters, artists, marketers, and more, to design or devise ideas to further that cause or brand.

Each day a fresh brief is issued as a challenge and is open to everyone through their Twitter account. The brief for the day on Wednesday 16 September was “Create posters to encourage people to #JoinACreditUnion” and over 190 submissions were entered.

Anthony Bennett, Managing Director at Zync Digital said: “It was absolutely brilliant to be involved with a special Credit Union themed One Minute Brief. The entries we received were genuinely inspiring, and to bring the credit union message to such a large audience is what we’re all about.”

Ryan Cusack, Marketing Lead at South Manchester Credit Union said: “Watching the designs flood in throughout the day was amazing. People, some who had never heard about credit unions, captured the ethos of our sector perfectly with their unique creativity. The energy that came from the day was incredible and something that can be used to help drive the credit union movement forward.”

All submissions are retweeted to over 26,000+ followers, which generates millions in potential reach every single day, enabling brands to interact with huge audiences in an engaging, cost-effective way whilst creating quality content.

You can view all the entries from this week’s campaign, here.