Serve and Protect Credit Union release Social Impact Report for 2020

Serve and Protect CU works hard to ensure they are there for their members when they need them. By connecting with local Welfare Funds, delivering educational briefs to thousands of members and non-members, and by going above and beyond to understand the needs of their members, the credit union has managed to create a stable and supportive community in which its members and their families can trust.

To highlight how they make a difference to their members, Serve and Protect CU have released their first Social Impact Report. The majority of the report refers to the financial year of 2018/2019, but there is a section dedicated to the COVID-19 pandemic situation, which occurred at the time of this document’s production.

Highlights from the 2020 Social Impact Report

Support to Local Welfare Providers

Serve and Protect CU work hard to provide an alternative for those who may otherwise turn to Welfare Funds, which have a finite amount of resources and cannot always support requests.

By providing a specific Welfare Contact within their organization, local Welfare providers can contact Serve and Protect CU if they feel the credit union may be better placed to assist with certain cases. These cases may include times where a short-term loan may be more suitable, encouraging financial independence and a healthy credit score.

Emergency Ministry of Defence Loan

An Emergency Loan was launched by the credit union at the request of the Ministry of Defence to help provide emergency support for Service Personnel and their family members to help with the financial impact of coronavirus.

To further support service personnel and their family members, Serve and Protect sent mailshots to 80,000 military members containing help and advice.

Launch of Wellbeing Callback Service

Serve and Protect CU also launched a ‘Wellbeing Call Service’ so that they could provide telephone support to members in need. Members were invited to request a call from a staff member to chat about how they were feeling about the lockdown, and the service proved to be just as beneficial to staff as it did to their members.

Health and Fire CU Launch

To recognise the tremendous role that employees of Health and Fire service have played in keeping the nation safe and well throughout the Coronavirus, and to say thank you, the credit union has made the decision to launch Health CU and Fire CU, to welcome both services to their growing Serve and Protect family.

Goals for the year ahead

In the coming year, Serve and Protect CU are striving to improve Service Excellence, and to become renowned for an exceptional service across all areas of the organization. In conjunction with this, the credit union will be increasing their digital focus which will enable members to reach the credit union faster and more conveniently than ever before.

The credit union will continue to work with Local Welfare Funds, expanding their reach across the country so that they can provide short-term loans to eligible applicants and protect the finite resources of welfare funds. In the same manner, Serve and Protect CU will increase its audience and continue to spread the importance of financial resilience.

To learn more about Serve and Protect CU’s social impact, download the full report.