Online Content for Digital Marketing and Engagement the Focus for ABCUL Forum

Tuesday 23 January 2024

This week, over 30 credit union professionals from ABCUL’s London & South East Forum joined online for the first of a series of digital marketing webinars hosted by Zync Digital.

The Forum has appointed Zync Digital Ltd, a specialist digital marketing agency working exclusively with credit unions, to provide digital marketing support to the forum credit unions.

The two-hour session featured a focus on social media and paid-market research. “We were delighted to host a session on digital marketing for L&SE Forum members.  It was great to hear about the fantastic things that credit unions are doing with digital marketing at the moment,” says Managing Director of Zync Digital, Anthony Bennett.

Zync’s experience combines time spent in the credit union world itself, working within social enterprises, and in providing digital marketing solutions for some of the largest companies in the financial and technology sectors.

Anthony Bennett added: “The past 12 months have shown the importance of methods of digital communication for credit union members, and we loved having the chance to demonstrate how credit unions can utilise digital channels to improve customer service and ultimately increase membership”.