East Sussex Credit Union Launching First TV Advertising Campaign

Tuesday 23 January 2024

From Monday 15th March, East Sussex Credit Union’s first television advertising campaign is launching on Sky.

The new advert is a 30 second animation and focuses on the difference that the credit union brings with the financial services it offers. The advert will be running for 4 weeks from 15^th March and through the technology offered by Sky’s AdSmart, the advert will be targeted to homes in the local authority areas of East Sussex and Brighton & Hove to specifically target the communities within ESCU’s common bond.

Emma Norledge, Deputy CEO of East Sussex Credit Union said: “We wanted to try something new with our marketing of ESCU and the ability to target the advert to our common bond area has given us the opportunity to try TV advertising for a budget we can afford.

The advert is designed to show the difference between us and other lenders and to encourage people to join using our app and website. We have invested significantly in our online offering and back office technology in the last year and we want to grow quickly now we have this great technology that can cope with higher volumes of new members and loan applications easily.”

The completed advert can be found here.