Donation Target Set for International Credit Union Day

Saturday 24 August 2024

Worldwide Foundation for Credit Unions (WFCU) aims to distribute 25,000 International Credit Union (ICU) Day® pins in return for $500,000 in donations by International Credit Union Day on Thursday October 17, when the global credit union movement will celebrate “One World Through Cooperative Finance.”

Donations will go toward advancing WFCU’s mission of bridging gaps in credit union digitaliSation, safety, gender inequality and leadership by growing initiatives such as Global DE, Global Women’s Leadership Network, Project Storm Break and World Young Credit Union Professionals (WYCUP).

To incentiviSe giving and bring the global movement together to celebrate as one, WFCU launched brand new collectible ICU Day pins that debuted at the 2024 World Credit Union Conference (WCUC). In just four days, WFCU distributed over 1,400 collectible pins, which feature the new ICU Day logo and hashtag for 2024, #ICUDay2024.

Along with offering the pins for a donation, WFCU is also selling select ICU Day swag, thanks to a new partnership with ServiStar Consulting’s Umbrella Man store, that includes t-shirts, mugs and collectible stickers. WFCU encourages donors to show off ITS credit union pride on October 17 by posting to social media with their new ICU Day swag and collectible pins using #ICUDay2024.

“International Credit Union Day is about unity. It is about uniting our global credit union movement together,” said Mike Reuter, WFCU President. “The ICU Day pins we are offering for donations are a symbol of unity and recognition that we are all members of the international credit union community. We are seeking to distribute 25,000 pins from now until ICU Day. Given that our international movement is made up of 400+ million members, including credit union staff, we have an opportunity to do something remarkable and reach a goal that is attainable.”

ICU Day is a day of advocacy and celebration for credit unions that started in 1948 and serves as a chance to highlight achievements as a global movement. For 2024 and in partnership with the World Council of Credit Unions (WOCCU), WFCU announced “One World Through Cooperative Finance” as the theme for the 76th anniversary at the World Credit Union Conference (WCUC) in July in Boston, USA.

For more information on ICU Day, visit  woccu.org/icuday.