ABCUL Publishes Mission Statement Backed by Positive Member Survey Results

Friday 22 August 2025

ABCUL has unveiled its renewed mission statement, underpinned by strong feedback from its 2025 Member Survey which highlights the value and impact of the Association’s work across Britain’s credit union sector.

The annual survey recorded a Net Promoter Score of 44, indicating strong loyalty and advocacy across the movement – overall satisfaction score of a five-point increase on the previous year.

Members reported high levels of confidence in the Association’s support, with 90% agreeing that ABCUL provides services suited to their credit union’s needs.  The survey also found 89% members felt welcomed and engaged through ABCUL’s events and communications.

These results align with ABCUL’s mission statement, which sets out a vision of being the leading trade body for credit unions in England, Scotland and Wales – representing 60% of the movement – and delivering value through representation and advocacy, member support services, and opportunities for learning, networking and development.

ABCUL’s mission centres on four strategic priorities: engagement, innovation, collaboration and leadership – designed to strengthen the credit union sector and build a more resilient financial future. These ambitions are underpinned by recent successes, including securing major capital requirement reforms worth over £75 million, reform of the Credit Union Act to unlock new growth opportunities, and increased political influence through active parliamentary engagement.

ABCUL Chief Executive, Matt Bland, said: “We’re pleased with the positive feedback from this year’s member survey, but we remain firmly motivated to keep improving in every area in which ABCUL operates on behalf of our members.

“We must be bold in how we support, promote, and represent our members – ensuring the credit union sector is equipped to meet the evolving needs of modern Britain. With a renewed sense of purpose and energy, ABCUL is entering a new chapter – one focused on transformation, ambition, and impact. Central to this are our strategic priorities: engagement, innovation, collaboration, and leadership – each vital to strengthening the sector and delivering meaningful progress.

“With the support of our dedicated staff team, I’m proud to lead the Association through this exciting period. We remain committed to doing our utmost for members across the country.

“Our members will be central to shaping the pivotal years ahead. Their insight, creativity and deep-rooted connection to their communities are what drive the movement forward. With government ambition to double the size of the sector and enhance financial inclusion, we have a real opportunity to reimagine what credit unions can achieve – and to work together to build a stronger, more resilient future.”

Download ABCUL’s Mission Statement here.