31% increase in membership after successful advertising campaign for East Sussex Credit Union
08 Feb 19
East Sussex Credit Union has taken a leap into bus advertising with a special advert promoting its services on Brighton & Hove Buses.
The advert has been making its way around Brighton & Hove and is helping to raise the profile of the credit union within the city. ESCU has already seen a 31% increase in membership year on year since the advert was launched.
Business Development Manager, Emma Brown is “really excited about our first major display advert and we hope that it will continue to raise our profile within the city throughout the year”.
Last year the credit union partnered with Brighton & Hove Buses to offer a special 10% discount to ESCU members’, which Emma believes is key to growing its membership beyond their total of 7,500.
The payment plan is designed to make travelling more affordable and one member who applied for the annual pass saved in excess of £270 that first year and more than £280 on their current pass. In February this month, members will receive a 20% discount on their annual bus pass.
Emma said: “‘ESCU has a special relationship with Brighton & Hove Buses, as we run a very successful Workplace Savings Scheme with them, plus the bus company offer a fabulous discount of 20% on their annual bus pass for our members”.
Ann Hickey, CEO of East Sussex Credit Union, said: “We believe that bus travel is at the heart of Brighton and Hove’s community and many of our members rely heavily upon it. Anyone living or working in East Sussex or Brighton and Hove can join us to benefit from a great bus service, at a discounted rate, with a payment plan that suits their pockets.”
ESCU launched back in 2000 and now has over 7500 members across East Sussex, Brighton & Hove and all members of Unite the Union in the South East Region.